Channel 4

Channel 4 Bus Tours

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Following a six month ‘exploration and idea’ phase, JAM proposed that Channel 4 create a series of initiatives that would embody their brand values. In September 2002, the ‘Channel 4 100% Design Bus’ hit the road offering those brave enough to board the chance to experience an ‘alternative’ tour of London hosted by such leading creatives as Wayne Hemingway, Tom Dixon, and Naomi Cleaver.