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Vodafone

JAM worked with the Vodafone retail team to transform the company shop in Oxford Street into a flagship store that captured the Vodafone experience. Among the design innovation introduced by JAM was the transformation of the double height window front into the ‘Vodafone gallery’ –a space for exploring creativity within the context of the brand and new products. This was a radical departure from the traditional use of 2D point of sale graphic material.